Sony Ericsson Mobile Phones

© NANCO

A rather common installation... one might think.

The challenge

As Sony Ericsson’s Creative Design Center in Lund was about to move into newly built offices 2007-2008, the idea and need arose to create a conference room meeting the demands of creative industrial designers. The installation had to be able

  • to display high-resolution 3D content and images ensuring an optimum of colour fidelity, as accurate reproduction is crucial in the design process
  • to simultaneously display presentation, development and meeting material,
  • to allow simultaneous connection to and interaction with other Sony Ericsson designers and design departments worldwide.
A rather common installation, one would think.  Except for the minor detail that the design department was to move in at the top floor of the six storey building… and where the designers were to be, so was their conference room.
 
NANCO met a rather ”closed” building: a large and mainly glassed building with fixed casement windows (i.e. non-opening), a delivery entrance at the bottom floor and regular-sized doors throughout the entire building.
 
How was a 3.5m * 1.8m glass screen encased in a 4m * 2.2m transportation box to fit through 2m doors in an upright position?
 

The solution

Step one: getting the transportation box to the sixth level by winching up the 400kg heavy and 4m wide box in the building’s lightwell up to the sixth floor.
Step two: wheeling the transportation box on an adapted transportation device as NANCO’s indoor trollleys usually used for transportation of heavy packaging, are too high.
Step three: fitting the transportation box in an upright position through three set of doors by decreasing the boxe’s size.
 
NANCO had first a transportation device built. After reducing the transportation box size to a maximum height of 2m by carefully cutting away redundant material, the glass screen was successfully winched up to the sixth floor, placed onto the carrying device, wheeled into and installed in the Creative Design Center’s conference room. A great solution that demanded joint effort and close collaboration with a specialized moving company and glaziery.
 
The 400kg heavy and 4m wide transportation box

The 400kg heavy and 4m wide transportation box

The adapted transportation device

The adapted transportation device

The outcome

The Creative Design Center’s conference room is now set up for creative collaborative multitasking having a 3.5m 4K powerwall, using rear projection and a mirror behind the glass screen, two 52” wall-mounted pivotable monitors, a video conference system and a media controler managing all three displays as one.

Mirrored rear projection

Mirrored rear projection

The Creative Design Center conference room

The Creative Design Center conference room

The 3.5m 4K powerwall and the two pivotable monitors, a video conference system and a media controler managing all three displays as one

The 3.5m 4K powerwall and the two pivotable monitors, a video conference system and a media controler managing all three displays as one

Industry

Industrial design

Challenge
  • to get a 4m * 2.2m box encasing a 3.5m * 1.8 m glass screen in an upright position into a mainly glassed building with fixed casement windows and regular 2m high doors
Solution
  • building an adapted transportation device
  • reducing transporation box size at a max height of 2m
  • using electrical winches through the lightwell
  • collaboratiing with specialized moving company and glaziery
Outcome
  • a 3.5m * 1.8m 4K powerwall on the top floor of Sony Ericsson’s six storey building
  • a complete conference room for creative collaborative multitasking
Read more

More

  • Products featuring in this story:
    • Stewart Filmscreen StarGlas 60 (Product no longer available. Replaced by Stewart Filmscreen CrystalView 70)
    • Sony 4K SRX-T105 projector
    • Sony 52” monitors
    • Stewart Filmscreen rear projection mirror
    • 3DEXCITE DELTAGEN software
    • Crestron control system
    • RGB Spectrum Mediawall 2500
    • Sony PlayStation  as Blu-ray player
    • 5:1 audio system with in-ceiling speakers
  • Story sheet (pdf)
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