… when imagination becomes reality.
The process of simplifying
Revisiting Volvo Cars Corporation – VR-studio and VR-theatre
End of 2019
Expanding virtual possibilities bring us amazing virtual experiences and detailed image accuracy and with them comes an array of technical solutions, where the amount of options makes it hard to anticipate the ideal balance between available technical and visual possibilities and current as well as future user needs. As a VR-installation can be quite an investment, it is more likely to act broad and include than to think small and exclude during decision-making. As time flies and VR-solutions are integrated in the workflow, it becomes more obvious which options have become essential or redundant. The same applies to user interaction, which is unavoidably symbiotically linked to the complexity in the technical aspects behind the scene of virtual reality.